Publishing

Insights into how legal content is created, shared, and discovered online. Explore tools, techniques, and trends shaping the future of publishing for legal professionals and engaged readers alike.

Goal Setting & Target Audiences for Lawyers

Goal setting and determining target audiences are critical and necessary steps to putting together a successful content marketing strategy for lawyers. Your goals should drive what target audience you seek

By Legal Examiner Staffer

/ 29 Oct 2021

Close-up of a dart hitting the bullseye of a dartboard.

SEO: How It Relates to Lawyer Content Marketing

Thinking about ways to find new clients? The options are endless, but ranking on the first page of Google and other search engines is a great place to start when

By Legal Examiner Staffer

/ 28 Oct 2021

Search engine optimization concept with digital marketing and internet technology icons.

Ways to Improve Your Law Firm’s Online Presence: Pillar Pages, Content Clusters & Internal Linking

No matter if your law firm is big or small, chances are you’ve spent a significant amount of money on a website and other means of Internet marketing. However,

By Legal Examiner Staffer

/ 28 Oct 2021

Businessman holding glowing light bulb surrounded by marketing network icons, symbolizing strategy, analysis, solutions, and business development.

Inbound Marketing Strategies for Lawyers

Lawyers trying to attract new clients, get referrals from past clients or other firms, and build brand awareness and credibility face a competitive situation. But with inbound marketing, you can

By Legal Examiner Staffer

/ 22 Oct 2021

Lawyer working on a laptop at desk, applying content marketing strategies for legal services.